About Us

What sets us apart at Gameday Social Apparel in a sea of generic collegiate shirts, is our goal of creating iconic university themes and then creating complete gameday outfits around them. Our design team starts concepts in January, vetting designs with a college student focus group, and then producing garments right here in Sioux Falls. Our buying team regularly travels to LA to hand pick garments and accessories that pair well with our shirts... creating looks that stand out from the tailgate to the game, and anywhere you might go after!