About Us

Why Gameday Social ®️

Gameday Social®️ was born in 2018 in the college town of Brookings, South Dakota, where Jael and her team realized a new market in trend-driven collegiate apparel. Since then, we've launched several lifestyle collections and continue to grow our customer base; serving retailers nationwide.

All of our products are designed in house, then produced overseas with care for the environment and workers, and printed or decorated right here in South Dakota.


Founder and CEO, Jael Thorpe, is an award-winning entrepreneur with a long history in specialty retail, which has well connected Jael and her team to the fashion industry and apparel buying and production process. 
Chief Creative Officer, Tiara Ugofsky, comes from a family of NCAA Division I athletes and holds an apparel merchandising degree from SDSU; giving her a love of college sports and a keen eye for design trends and garment quality.
Ordering & Turnaround & Shipping

 We require a minimum of 25pc per custom design, and 12pc of catalog designs. Due to the customized nature; pre-payment is required. Orders turnaround is approximately 3 weeks.


We get it- distinction is key. We are growing quickly but we’re in it for the long haul, and are working to find like-minded stores to work with for 10 years; not make all of our sales in year one by flooding the market! We do attempt to maintain style exclusivity for boutiques within a 3 mile radius in metro areas, and will choose one primary retailer in towns below population of 10k. 

Once a primary specialty retailer in an area has written for the season, we reserve the right to offer other styles to secondary retailers. 

We also offer fully exclusive designs, starting at qty 150, so if you are part of a franchise buying group or want to collaborate with stores outside of your area, we would love to create designs that are only yours.


Buying wholesale?